Baronarti.com is a start-up in Bulgaria specializing in high-quality wall art, including unique paintings and posters. Though its physical presence and network with interior designers were well-established, it had no digital footprint when approaching Evol Marketing. Its vision was to expand its market reach by creating a strong online presence that would serve as both a catalog and an e-commerce platform, allowing it to showcase its art and streamline its outreach to interior designers nationwide.

The client’s goals were clear: they needed a modern website that was highly optimized for mobile devices, as well as an efficient way to target and collaborate with interior designers. Baronarti.com also required a fully functional e-commerce solution to sell their wall art directly to customers.

We took on the challenge of not just building a website but establishing a powerful digital presence that would help Baronarti.com grow its business beyond traditional channels.

Client Needs & Challenges

Before working with Evol Digital Marketing, Baronarti.com had no digital presence. They needed to move from having a strictly physical operation to a hybrid model, where their art could be both discovered and purchased online.

Key Needs:

• Online Presence: Establish a strong digital presence with a professional website that reflects the quality of their products and their growing reputation.
• Art Catalog: Create an organized and visually appealing online catalog that would showcase their entire collection of art, including detailed descriptions and high-quality images.
• E-Commerce Functionality: Implement a robust e-commerce system that allows customers to purchase wall art directly from the website.
• Interior Designer Outreach: Develop a dedicated landing page for interior designers to provide targeted product recommendations and an exclusive catalog to grow Baronarti’s national network.
• Mobile Optimization: Since a large portion of their target audience accesses the web via mobile devices, the website needs to be highly responsive and optimized for mobile use.
• SEO Strategy: The client was also looking for an SEO-optimized website to ensure that their new digital presence would be discoverable by potential customers and designers alike.

Though there were no significant pre-existing technical challenges (as Baronarti.com was starting from scratch), the primary challenge lay in ensuring the new website would be user-friendly, aesthetically appealing, and SEO-friendly from the outset.

Solution & Development Process

Evol.bg approached this project by first laying out a clear plan that aligned with Baronarti’s goals and needs. Our process started with an intensive collaboration on the Figma UI/UX design, where we worked closely with the client to ensure that the design met their expectations based on several reference websites. We placed special emphasis on creating a clean, flat, modern design that reflected Baronarti’s high-quality artistic offerings.

Design and Development:

• Mobile-First Design: Knowing that most traffic would come from mobile devices, we prioritized creating a seamless mobile experience. The final design was highly responsive, ensuring optimal functionality and aesthetics across both mobile and desktop.
• WordPress and WooCommerce: We chose WordPress as the content management system (CMS) for its flexibility and scalability. For the e-commerce aspect, we integrated WooCommerce, allowing Baronarti to manage their product listings, sales, and customer interactions with ease.
• BreakDance Builder: As a certified BreakDance agency, we utilized this powerful tool to build out the site’s structure, giving us the ability to customize each page while maintaining speed and performance. BreakDance allowed us to design dynamic layouts that matched Baronarti’s vision while ensuring full responsiveness.
• Performance Optimization: To optimize the site’s speed, we integrated WPRocket for caching and Cloudflare as a CDN (Content Delivery Network), ensuring quick loading times and smooth navigation. These tools were instrumental in passing all core web vitals, as seen in the GTMetrix score of 1.1 seconds Largest Contentful Paint, and a 381ms Total Blocking Time.
• SEO and Content Strategy: The website was built with SEO in mind. We implemented Yoast SEO to optimize content, meta descriptions, and image alt texts. Each category and product page was enhanced with keyword-rich descriptions, and custom tags were added to target specific art-related keywords. We also embedded review snippets to appear in Google’s search results, further improving the website’s visibility and credibility in the SERPs.

Post-Launch Adjustments:

Once the site was live, we continued monitoring its performance via Google Search Console, Google Analytics, and SmartLook, a tool used to track user behavior. By analyzing how users interacted with the site, we identified a few areas for improvement, particularly on the product pages. We refined the design and flow of these pages, resulting in a 34% increase in conversions.

Key Features Implemented:

• Interior Designer Landing Page: A unique landing page was developed for interior designers, allowing them to explore Baronarti’s offerings in a more targeted manner. This page plays a key role in expanding Baronarti’s reach across the national market by serving as a key point of interaction for designers looking to collaborate on art-focused projects.
• Bundle Functionality: To enhance the customer experience, we implemented a bundle functionality that enables users to purchase “wall art sets” at discounted rates. This feature not only encourages larger orders but also helps the client increase the average order value (AOV).
• CheckoutWC Integration: To optimize the checkout process, we integrated CheckoutWC, which offers a smoother and more user-friendly checkout experience. This has been instrumental in reducing cart abandonment and improving overall conversions.

Within six months of launching the website, Baronarti.com saw significant growth and achieved high levels of user engagement. Through continuous collaboration and optimization, the website has already delivered measurable results, including:

• SEO Success: The website now ranks between 2nd and 5th position for several of their key business-related keywords. The comprehensive SEO strategy, which included optimized content, custom tags, and review snippets, played a vital role in this success.

• Traffic Growth: As demonstrated by data from Google Search Console, Baronarti.com received 1.84K clicks and 42.9K impressions over the last six months, with an average CTR of 4.3% and an average ranking position of 8.9. These metrics highlight the immediate impact of the SEO efforts and the organic visibility gained by the site.
• Google Discover Visibility: In addition to search results, Baronarti.com also gained traction on Google Discover, achieving 7K impressions with a 7% CTR and 485 clicks. This shows that the blog content we developed, which answers key questions for potential buyers, is being well received by Google’s algorithm.

• Improved Conversions: After monitoring the product pages using SmartLook and making improvements, we saw a 34% increase in conversions, further showcasing how iterative design changes can enhance user experience and drive results.
• Optimized Speed and Performance: Thanks to the use of WPRocket and Cloudflare, the site passed all core web vitals and maintains a GTMetrix score of 1.1 seconds for the Largest Contentful Paint and 381ms for Total Blocking Time. These optimizations ensure a fast, smooth experience for all users, helping reduce bounce rates and improve engagement.

Ongoing Collaboration and Future Growth

Our collaboration with Baronarti.com continues as we now work to take full control of their SEO strategy. With their strong initial results, our next goal is to further refine their digital presence, improve their keyword rankings, and drive even more traffic to the site.

The client has expressed great satisfaction with the progress and results achieved so far, and together, we are poised to build on these early successes to ensure long-term growth.

Through strategic design, performance optimization, and a deep focus on SEO, Evol.bg has helped Baronarti.com establish a powerful digital presence within just six months. By creating a user-friendly website optimized for both customers and interior designers, Baronarti.com is now positioned to scale their business both digitally and physically. With ongoing collaboration and a robust SEO strategy in place, we look forward to continuing this success story as Baronarti.com expands its reach across Bulgaria and beyond.