Ident.bg launched a promotional landing page to offer visitors the opportunity to schedule consultations with certified dental specialists in Varna. The goal was to design a landing page that highlights the clinic’s modern facilities and expertise, encouraging users to book consultations through a straightforward process.
Client Objectives
- Promote Dental Consultations: Present Ident.bg’s dental consultation services in Varna, emphasizing the expertise of certified specialists.
- Drive Appointment Scheduling: Design the page with a clear call-to-action that encourages users to book a consultation.
- Leverage Analytics for Insights: Use analytics to understand user interactions and optimize the page further.
- Responsive and Optimized Design: Ensure the page is fast, visually appealing, and accessible on all devices.
Solution & Development Process
- Design and Content Layout:
- UI/UX with Elementor: Developed a professional, clean layout in Elementor that highlights the clinic’s modern facilities and dental services.
- Clear Call-to-Action (CTA): Placed prominent CTA buttons, such as “Book a Consultation,” guiding users directly to the scheduling process.
- Responsive Layout: Ensured the page is fully responsive, providing a seamless experience on mobile, tablet, and desktop devices.
- Social Proof and Service Highlights:
- Service and Facility Overview: Organized content to emphasize the clinic’s cutting-edge facilities and experienced dental professionals.
- Client Testimonials with Trustindex: Integrated Trustindex to showcase positive feedback, reassuring visitors of the clinic’s quality and reliability.
- Analytics and User Behavior Tracking:
- Hotjar for Heatmaps and User Insights: Installed Hotjar to track interactions, helping to identify which sections drive engagement and where users drop off.
- GA4 and Facebook Pixel for Data-Driven Optimization: Used GA4 and Facebook Pixel to track traffic sources and user actions, facilitating retargeting for users who didn’t initially book.
- Performance Optimization:
- Priority Hints for Quick Loading: Leveraged Priority Hints to prioritize important resources for faster load times, particularly useful for mobile users.
- Optimized Images and Scripts: Minimized JavaScript and applied lazy loading to ensure a quick, responsive experience without sacrificing content quality.
Key Features Implemented
- Appointment Scheduling Call-to-Action: A clear, prominent CTA button that directs users to book a dental consultation.
- Information on Certified Specialists and Facilities: Detailed sections highlighting the qualifications of the dental specialists and the clinic’s modern equipment.
- Social Proof Through Client Reviews: Trustindex integration displays reviews and builds trust with potential clients.
- Behavioral Insights with Hotjar: Heatmaps and session recordings from Hotjar allow the team to monitor user engagement and optimize as needed.
Results in Two Months
- High Engagement and Appointment Bookings: The conversion-focused layout led to increased engagement, with a notable percentage of visitors booking consultations.
- Improved User Understanding of Services: Organized content helped visitors quickly understand the quality of care and expertise offered, reducing bounce rates.
- Valuable Analytics for Continuous Improvement: Hotjar, GA4, and Facebook Pixel insights have provided actionable data, informing ongoing adjustments to maximize conversions.
- Positive Visitor Feedback: Users reported satisfaction with the ease of navigation, booking options, and clarity of information on the clinic’s offerings.
Ongoing Strategy
Ident.bg will continue to monitor visitor behavior and make data-driven adjustments to the landing page, aiming to increase consultation bookings and improve overall user satisfaction.
Conclusion
The Ident.bg promotional landing page effectively encourages users to book dental consultations with certified specialists. Through targeted design, social proof, and performance optimizations, Ident.bg has created a streamlined platform for potential patients, supporting growth in visibility and engagement for one of Varna’s top dental clinics.
