Travelisimo needed a platform to showcase special travel offers for Greece in a way that allows users to explore detailed information for each deal and inquire about availability. The primary goal was to design a clear, visually appealing system that guides users from initial interest in a list of offers through to more detailed exploration and easy inquiry submission.

Client Objectives

1. Highlight Greek Travel Deals: Develop a structured page to display exclusive travel offers in Greece, capturing user interest with visuals and summaries.
2. Seamless User Journey: Create a straightforward path from offer exploration to detailed information and easy inquiry submission.
3. SEO Optimization: Improve search visibility to attract traffic from users looking for Greek travel deals and special offers.
4. Responsive, Engaging Design: Ensure that the platform is accessible and attractive across all devices.

Solution & Development Process

1. Design and Offer Presentation:
   • UI/UX Design: Used Elementor to create an image-rich design that displays offers in an organized grid format, showcasing Greece’s attractions while maintaining simplicity.
   • Detailed Offer Pages: Each offer has its own dedicated page with more information, visuals, and a contact form, allowing users to learn more and reach out with questions.
   • Responsive Layout: Developed a responsive layout for an optimal experience across devices, especially for users browsing on mobile.
2. User Journey and Interaction:
   • Inquiry Form Integration: Added a form on each offer’s detailed page for users to send quick inquiries about availability, facilitating direct communication with minimal effort.
   • Smooth Navigation Flow: Enabled easy transitions between the main offers page and individual offer pages, helping users quickly review and inquire about multiple offers.
3. SEO and Search Visibility:
   • SEO Optimization: Used Yoast SEO to target relevant keywords like “Greece travel deals” and “Greek vacation offers,” improving organic reach.
   • Image and Content Optimization: Optimized images and added keyword-rich content on each offer page, helping attract search traffic interested in Greece-specific travel deals.
4. Performance Optimization and Visual Appeal:
   • Prioritized Content Loading: Implemented Priority Hints for faster load times, especially for the initial offer display.
   • Subtle Visual Effects: Used light animations with jQuery to enhance user experience without impacting performance, keeping attention on the offers.

Key Features Implemented

• Offers Overview and Detail Pages: Organized a visually engaging offers overview, with dedicated pages providing detailed descriptions and visual content for each travel package.
• Contact Inquiry Form: Integrated a contact form for each offer, allowing users to ask about availability or specific questions quickly.
• Social Sharing Options: Enabled social sharing on offer pages to help users share travel deals with friends and family, increasing reach.
• Clear CTAs for Inquiries: Strategically placed calls-to-action (CTAs) encourage users to inquire about availability directly from each offer page.

Results in Three Months

1. Increased Engagement and Inquiries: The detailed layout and easy navigation between offers led to higher engagement, with many users reaching out via the inquiry forms.
2. Improved SEO Performance: SEO efforts led to increased visibility for keywords related to Greek travel offers, bringing in relevant organic traffic.
3. Positive User Feedback: Users appreciated the visual layout and the clear, accessible way to learn about each offer and make inquiries.
4. Higher Conversion from Inquiries: The convenient inquiry forms helped convert visitor interest into direct questions, enabling Travelisimo to respond and assist users effectively.

Ongoing Strategy

Travelisimo plans to rotate and update offers regularly, using user inquiry data to optimize popular pages and expand the range of offers. SEO updates and seasonal promotions will continue to attract interest and increase engagement.

Conclusion

Through a clear, user-focused design, Travelisimo’s Greece promo offer platform provides an effective way to display travel deals and connect with interested travelers. The platform not only highlights the appeal of Greek vacations but also supports direct engagement, enhancing the customer journey and helping Travelisimo grow its customer base.