Stoleto.bg’s mission is to promote healthy sitting habits through their range of ergonomic chairs that support active sitting. These chairs are designed to improve posture, engage muscles, stimulate blood circulation, and provide comfort to users who spend long hours sitting. The goal was to create an online shop that effectively highlights the benefits of active sitting and offers a smooth shopping experience for customers interested in health-oriented seating solutions.

Client Objectives

1. Highlight Health Benefits of Active Sitting: Develop a visually appealing website that educates visitors on the health benefits of active sitting and promotes Stoleto.bg’s unique chairs.
2. User-Friendly E-commerce Experience: Implement WooCommerce to provide a seamless shopping experience, from product browsing to checkout.
3. SEO Optimization and Analytics Tracking: Optimize the site for search engines to attract health-conscious customers and gather data on user interactions.
4. Responsive, Fast-Loading Design: Ensure the website is accessible across devices with optimized loading times, catering to an audience focused on health and wellness.

Solution & Development Process

1. Design and Product Presentation:
   • UI/UX Design: Leveraged a clean, health-focused design using WordPress and Elementor to showcase the ergonomic benefits of each chair.
   • Product Pages with Health Information: Each chair’s page includes detailed descriptions, high-quality images, and information about its health benefits, supporting Stoleto’s goal of educating users.
   • Responsive Layout: Ensured a responsive design to accommodate desktop and mobile users, allowing visitors to easily browse and purchase chairs on any device.
2. E-commerce and Checkout Optimization:
   • WooCommerce Integration: Implemented WooCommerce to manage products, inventory, and payments, offering a smooth e-commerce experience.
   • Simple Checkout Process: Designed a streamlined checkout process to reduce cart abandonment and make purchasing quick and easy for users.
3. SEO and Content Strategy:
   • SEO Optimization: Used Yoast SEO to target keywords related to active sitting, posture improvement, and ergonomic chairs, increasing search visibility.
   • Content Strategy: Included keyword-rich product descriptions and health-focused content to support SEO and attract a target audience interested in wellness.
4. Performance Optimization:
   • CDN and HTTP/3 Protocol: Utilized Cloudflare’s CDN for fast loading and enabled HTTP/3 for a secure, responsive experience.
   • Minimal Animations for Speed: Integrated OWL Carousel for smooth, light animations, creating a polished appearance while ensuring quick load times.
5. Analytics and User Engagement Tracking:
   • Data Collection for Marketing Insight: Set up Google Analytics, Google Tag Manager, and Facebook Pixel to track user behavior, informing retargeting and future optimizations.
   • Behavioral Insights: Used analytics to identify popular products and pages, refining content and promotional strategies based on user interests.

Key Features Implemented

• Product Pages with Detailed Health Benefits: Each chair’s page includes detailed information on its benefits for posture, muscle activation, circulation, and spinal health.
• Customer Testimonials and Reviews: Integrated customer feedback to build trust and highlight the effectiveness of active sitting chairs.
• Educational Content and FAQs: Included sections on the health advantages of active sitting, helping Stoleto position itself as a wellness-oriented brand.
• Simple Contact and Inquiry Forms: Added a contact form to assist with inquiries, making it easy for users to reach out for product guidance.

Results in Four Months

1. Increased Engagement with Health-Focused Content: Detailed product pages and educational content led to longer site visits and higher engagement.
2. Improved Search Rankings: SEO optimizations resulted in better rankings for active sitting and ergonomic chair keywords, driving organic traffic.
3. Higher Conversion Rate: The streamlined checkout process and clear health benefits information led to a notable increase in sales.
4. Valuable Data from Analytics: Insights from Google Analytics and Facebook Pixel allowed for targeted ads and retargeting, bringing in more conversions from interested users.

Ongoing Strategy

Stoleto.bg plans to expand its content with blog posts and guides on ergonomic seating and health benefits. Regular SEO updates and targeted marketing based on analytics insights will help the platform grow its customer base.

Conclusion

The Stoleto.bg online shop effectively positions the brand as a provider of health-focused seating solutions. By combining a user-friendly e-commerce experience with educational content, Stoleto has successfully created a platform that supports both customer education and engagement, driving growth in the wellness market.