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Toploizolacia

Developing a Service-Oriented Website for Tech Invest Stroy EOOD’s Insulation and Construction Services

Project lenght: 2 Months
Technologies used in this project:

Tech Invest Stroy EOOD needed an informative and engaging website to highlight their broad range of construction services. The goal was to present their expertise in insulation, electrical work, home design, and renovations while enabling potential clients to make service inquiries easily. The site had to communicate their technical skills and customer-focused approach, appealing to both residential and commercial clients.

Client Objectives

  1. Showcase Comprehensive Services: Create an organized website to present the full scope of Tech Invest Stroy’s services, such as insulation, electrical installations, and home design.
  2. User-Friendly Service Inquiry Process: Provide an easy way for users to inquire about specific services or request consultations.
  3. SEO and Visibility: Optimize for relevant construction and insulation keywords to attract organic traffic.
  4. Responsive, Fast-Loading Design: Ensure a smooth, responsive experience across devices to accommodate both desktop and mobile users.

Solution & Development Process

  1. Design and Service Presentation:
    • UI/UX Design: Used Elementor to create a clean, structured layout that reflects Tech Invest Stroy’s professionalism, with sections dedicated to each service category.
    • Interactive Visuals with Slider Revolution: Integrated Slider Revolution to showcase before-and-after visuals, project galleries, and other visuals to engage visitors.
    • Responsive Layout: Ensured full responsiveness, allowing users to easily access service information on any device.
  2. SEO and Content Strategy:
    • SEO Optimization with RankMath SEO: Targeted construction-related keywords, focusing on insulation, electrical installations, and renovation to boost search visibility.
    • Content Organization: Structured content into clearly defined sections for each service, including descriptions and benefits, to improve navigation and support SEO.
  3. User Engagement and Inquiry Features:
    • Contact Form Integration: Incorporated Contact Form 7 for easy inquiries about insulation or specific renovation services, simplifying customer communication.
    • Trustindex for Client Testimonials: Displayed customer reviews to build trust, showcasing positive client experiences in various service areas.
    • Maps Integration for Service Area: Integrated Google Maps to highlight service areas, allowing clients to verify if services are available in their region.
  4. Performance Optimization:
    • CDN and Caching with Cloudflare and WP Rocket: Used Cloudflare’s CDN and WP Rocket for fast loading, which is especially important for an image-heavy service site.
    • Smooth Visuals with GSAP Animations: Applied GSAP animations to add subtle effects, keeping the site visually engaging without impacting load times.

Key Features Implemented

  • Service-Specific Pages: Detailed pages for each service, including insulation, electrical work, finishing, and design, helping users easily find relevant information.
  • Project Galleries and Image Sliders: Slider Revolution galleries to display completed projects, giving clients insight into the quality and scope of Tech Invest Stroy’s work.
  • Interactive Contact Forms: Custom forms for each service category, allowing users to submit specific inquiries quickly.
  • Client Reviews and Social Proof: Integrated Trustindex to display client testimonials, adding credibility and enhancing client trust.

Results in Two Months

  1. Increased Service Inquiries: The organized service pages and easy inquiry forms led to a higher volume of client inquiries.
  2. Improved SEO Rankings: Targeted SEO efforts resulted in better rankings for insulation and construction-related keywords, increasing organic traffic.
  3. Positive Client Feedback: Clients reported positive experiences navigating the site, with easy access to service details and visual references.
  4. Enhanced Performance: The use of Cloudflare, WP Rocket, and Priority Hints significantly reduced load times, ensuring a smooth user experience.

Conclusion

The Toploizolacia.com website successfully communicates Tech Invest Stroy EOOD’s expertise in insulation, electrical installations, and home renovations. By providing a clean, structured layout and smooth functionality, the site enables the company to attract and convert visitors effectively, supporting growth and customer satisfaction in the competitive construction industry.

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