Search On 22 – Important changes to Google’s search engine

On 28 September, an online livestream of the Search On 22 event took place. There Google announced the latest updates to the search engine, new cool and useful tools for businesses. In the following lines, we will reveal in general what is happening with Google search for Bulgaria and how you can take advantage of […]

On 28 September, an online livestream of the Search On 22 event took place. There Google announced the latest updates to the search engine, new cool and useful tools for businesses.

In the following lines, we will reveal in general what is happening with Google search for Bulgaria and how you can take advantage of it to improve your business’s web presence and get ahead of competitors in the area in which you operate.

Search for information by new innovative methods

A while ago, Google announced Lens, a tool that lets you make visual queries to search for products, read texts and translate.

Lately (and as seen in their latest update) they are really interested in pushing it as a serious standard.

For the moment the visual search is ONLY available in English, but in the coming months it will be available in over 70 languages, including English.

Different options for the end user

Google has always been about good user experience. To this end, they have put the new visual search at the forefront to make it easily accessible by the user. In this way, Google ensures the use and enforcement of the new visual search features.

Easy orientation of your users and potential customers

One of the most useful features they showed at the event was the “Live View”. Through it, a user will be able to go to the street where your business is located and quickly orientate themselves on exactly which building it is.

Another benefit of “Live View” is the direct search option where a user will be stretched directly to the best business in the area that is closest to them.

Food and meal search option for restaurants and fast food outlets

Изключително обещаваща функция, както за потребителите, така и за бизнесите, които са в съответната сфера. За съжалние, няма информация, дали ще бъде активна за България.

Опцията ще позволява на потребители да направят директно търсне на ястие, което искат и ще им бъдат показани резултати на бизнеси около тях, които предлагат ястието. 

Consumers will be able to see what makes an establishment special

Важността на менажиране на потребителските оценки става все по-важна. Google само затвърждават тази теза. В новия ъпдейт, изкуствен интелект ще анализира ревюта и снимки от клиенти и ще прави, така наречената „препоръка от приятел“. 

С това, Google целят да направят избора на бизнес по-персонално и лесно за потенциалните клиенти.

What does this mean for you as a business?

Google are trying to make local businesses a more and more important part of consumers’ everyday search. This requires the creation and proper optimization of business profiles.

Optimizing Google My Business is a long and ongoing process. You need to keep a close eye on the competition and constantly optimize your account to always be above the competition.

Fortunately, we at Evol.bg offer the “Local SEO” service, which includes the creation of a GMB profile and its optimization. Additionally, we deal with user activity management in the form of questions and ratings. You can learn more here.

More information and the full list of new features can be found here. Note that not all of them are available for Bulgaria.