Win new customers with an optimized Google My Business profile

Optimize a Google My Business profile for your business so potential customers can find you through search engines. In this article, we have outlined basic guidelines, but if you need further guidance, just say Yes, I want more customers and our team will assist you. Optimizing business information 1. Open Google My Business and click […]

Optimize a Google My Business profile for your business so potential customers can find you through search engines.

In this article, we have outlined basic guidelines, but if you need further guidance, just say Yes, I want more customers and our team will assist you.

Optimizing business information

1. Open Google My Business and click “Manage now”.

2. Sign in to the Google Account you use to manage this business.

3. Click on the “pencil” icon next to the business you will optimize.

4. In the menu on the left, click on “Info”.

5. Make sure the business name is spelled correctly. Update it if necessary.

6. Click the edit icon for the business category.

• Choose the main category that best describes your business. If you’re not sure what to choose, Google your main competitors and see what their main category is.

• If you offer other services or products that do not fall under the main category, you can include them as an additional category, but do not try to fill your Google My Business profile with unrelated additional categories. Select only those that are extremely relevant to your business. Choosing irrelevant categories can lead to a high bounce rate, which can hurt your results.

7. Make sure the business address is spelled correctly. Update it if necessary.

8. Next, edit the business hours.

Select the days your business is open and enter the specific opening and closing times.

9. Add a phone number where customers can contact your business.

If needed, you can add multiple phone numbers to your Google My Business profile.

10. Make sure the business website URL is spelled correctly. Update it if necessary.

11. Add the services offered at this location.

• The Services are specific to the business categories you have previously selected for your business. If you have selected more than one category, you will be able to add relevant services for each of them separately.
• For some categories, Google will provide you with predefined services that you can choose from.

• In other categories where Google does not provide predefined services, or if you want to add a service that is not listed, you can add your own services.

• [Optional] Once you’ve selected your services, you can add pricing information and descriptions to each one.

12. Next, edit the attributes section.

In this section, add relevant details about accessibility, amenities, highlights, payment options, scheduling and service options. Choose only options that accurately reflect the reality of your business. For these options, Google will regularly poll people who visit your location to verify that the information is accurate.

13. An important element of Google My Business profile optimization is adding photos.

• The recommended sizes for all images on Google My Business are 720px wide by 720px high (except for the cover, which is 1024 x 576), between 10 KB and 5 MB, and in JPG or PNG formats.
• Logo: This is the image that will be used when posting updates or answering questions or reviews.
• Cover: This is one of the most important photos because it will be visible on your business page, in search results and on Google Maps.
• Product: Include photos of the products sold in your store.
• Interior: If relevant, you can include photos of the interior of your business (this is usually a great addition for businesses like restaurants, bars, coffee shops, co-working spaces, etc.).
• Exterior: If Google already has Street View images of the area where your business is located, this image will already be available. This helps users find or identify your business when they are nearby.
• Other: You can also add other types of assets such as videos or photos of your team showing your work.

14. Review Management.

The first time you optimize your new Google My Business profile, you’ll need to try to respond to any unanswered reviews the business has (if any). Once this first round of responses is complete, it’s a good idea to respond to new reviews as they come in (see the Manage Google My Business settings section to set up new review notifications).

• In the Google My Business dashboard, on the left menu, click on “Reviews”.
• Click on “Unanswered”.
• Reply to all recent reviews.
• It is especially important to respond to negative reviews. Do not try to argue with the user. Instead, provide an answer that would be satisfactory to another person viewing your business profile and looking at the 1- and 2-star reviews—those are the people you’re really writing for.

Put your brand and business name on the Internet

In Bulgaria, a local business has an average of 1009 views per month. That means you are currently losing 1009 leads EVERY month. Still wondering if you need a business profile?

Let us put you on the Google map where you will reach new potential customers who are ready to visit businesses like yours.